Highsnobiety / Gucci

Highsnobiety / Gucci - Off the Grid

Collaborative campaign between magazine Highsnobiety and Gucci, with a photo and video shoot arranged to launch Gucci’s new, sustainable collection ‘Off The Grid’.

The Gucci ‘Off The Grid’ collection is the first collection from its circular lines and solely uses recycled, organic, bio-based and sustainably sourced materials.

Shot on location at Cherry Farm, Hertfordshire, over two days in March 2021.

Launch Date: March 2021

Creative Director: Fiona Burgess

Production: Compulsory

DOP: Luke C. Harper and James Beattie

Photography: Hollie Fernando

Stylist: Ola Ebiti

Hair: Yuuki Yanase and Make-Up: Rocio Cuenca

Talent: Majok, Ishtar, Pei Pei, Alfred

Special Guest: Gerald Stratford aka ‘The Veg King’ who has become a social media sensation for his giant vegetable growing.